The government has called on the media to serve as a co-architect in Zimbabwe’s economic development by framing industrial transformation into a tool for investor confidence and domestic growth.

Speaking at a media awareness briefing in Harare ahead of the Zimbabwe Industrialisation Conference and Expo (ZICE) 2026, Information, Publicity and Broadcasting Services Minister Dr Zhemu Soda said the press has a structural responsibility to advance national development priorities.

“As we commence ZICE 2026, I encourage our media practitioners to go beyond reporting proceedings. Let your coverage unpack the substance behind the discussions. Explain how value addition creates jobs and demonstrate how beneficiation increases national wealth,” he said.

“Showcase how industrial innovation improves productivity and competitiveness. You are also required to highlight the opportunities emerging from regional value chains under the African Continental Free Trade Area (AfCFTA). Tell the story of how Zimbabwe is positioning itself as a competitive industrial economy.”

He said the media must bridge the gap between policy formulation and public implementation, particularly regarding the Local Content Strategy 2026–2035 and the AfCFTA framework.

The Minister highlighted that media coverage should actively champion local manufacturing by driving consumer awareness around the Made in Zimbabwe campaign to curb reliance on imports.

“One of the strategic priorities of ZICE 2026 is value addition and import substitution,” Dr. Soda stated.

“Zimbabwe continues to import products that can and should be manufactured here locally. Producing more goods within our borders creates employment, conserves foreign currency, strengthens domestic industries, and improves economic resilience.”

He added that media reporting must extend beyond general event proceedings to break down complex emerging industrial trends for the public, including artificial intelligence, Industry 4.0, green manufacturing, and modern production systems.

“As communicators, you are not merely observers of development,” the Minister said. “Through factual, balanced, and analytical reporting, you help citizens understand government programmes and projects, assist investors to identify opportunities, and showcase Zimbabwe’s industrial potential to regional and international markets.”

The three-day ZICE 2026 gathering, organised by the Ministry of Industry and Commerce, in partnership with Africa Economic Development Strategies and ZimTrade, will feature policy dialogues, investor showcases, and the official release of the State of Industry and 2027 Prospects Report.